Publicity for One Who Exposed an Evangelical

 

By CAMPBELL ROBERTSON, NYTimes on the Web, November 14, 2006

 

What they say is true:  To rise above the din in this publicity and hype-glutted city, it takes a real hustler.  One need look no further than seat E112 at the Cort Theater last night.

For there, attending the opening of “The Little Dog Laughed” at the invitation of the producers, sat a man from Denver named Michael Jones.

Mr. Jones was not familiar with “Little Dog,” a play about a gay Hollywood star, the male escort he falls for and the agent who tries to keep it a secret.  But Mr. Jones knows from escorts, having been one for 20 years.  And he knows from exposing secrets, as the one who, on the verge of the election and with quite a splash in the press, told of his three-year, let’s-call- it-professional relationship with the Rev. Ted Haggard, the evangelical leader — and up until his dismissal a week ago — senior pastor of New Life Church in Colorado Springs.

About show business, though, he doesn’t claim to know much.

“In high school, I was Stanley in ‘Streetcar.’  That’s about it,” he said before the show.

That did not stop one of the play’s producers and his friend from deciding that Mr. Jones’s presence would be a delicious buzz generator.  Through a friend in Denver, they managed to track him down at a local coffee shop.

Mr. Jones, who has become a minor celebrity (he has considered writing a book but hasn’t been approached), was already scheduled to be in New York for an appearance on the Dr. Keith Ablow Show.

And so here he was at the opening, the flashes going off, the photographers shouting, and the press agent taking him by the arm and steering him through the crowd to the gossip columnist Cindy Adams.

“I was an escort, a gay escort,” Mr. Jones explained to her patiently.

This is not what he was expecting when he decided to talk to the local Denver press, causing havoc in Mr. Haggard’s life, his own life and, some would say, the national election.  Mr. Jones said he did what he did because of Mr. Haggard’s high profile campaign against gay marriage.

But deep in the heart of the most solemn matters, there lies a public relations opportunity.  And while the reporters and opening night guests chattered with excitement, Mr. Jones looked genuinely perplexed.

“I’m here because of a serious situation,” he said, at the crowd of photographers he had just walked away from.  “So was I supposed to smile?  I wish they’d have told me what to do.”

 

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