Gay Orlando Steps Out
By CHARLES PASSY,
NYTimes on the Web, May 14, 2005
ORLANDO, Fla. May 13 --A
LITTLE past midnight at the Parliament House, the parking lot is full.
That's not surprising: the club, actually several bars and a hotel rolled
into one sprawling complex, has become a definitive destination in Orlando,
though not quite in the mold of Walt Disney World, just a 30-minute drive away.
At one of the Parliament House's bars, male dancers perform in little more than
their skivvies. At another, a more rough-and-tumble Western-minded crowd
holds sway. And at the complex's small Footlight Theater, drag queens take
the stage, including one seemingly pregnant female impersonator who gives
"birth" to the musical strains of "I'm Every Woman."
In other words, this is Orlando gone gay.
"Our slogan is 'Orlando has more than one magical kingdom,' " said Don
Granatstein, an owner of Parliament House, referring to the Disney theme park.
Indeed, as improbable as it may seem in a town dominated by mouse ears and
miniature golf, Orlando has emerged in the last few years as a major destination
for gay tourists. In addition to a $2 million makeover in recent years,
Parliament House is just breaking ground on the Gardens, an adjoining 164-unit
time-share resort that is being heralded as the first gay-friendly project of
its kind in the world. And closer to Disney -- on the often ticky-tacky
tourist strip of Highway 192 in Kissimmee -- the Freedom Resort & Spa, a
gay-oriented membership resort, has just opened on the site of a former
Travelodge hotel; the price of membership begins at $3,000.
While Orlando lacks a defined gay center like the Castro district of San
Francisco, gay-friendly bars, clubs and stores like Pulse, Lava Lounge and Mojo
Books are loosely scattered throughout the city, and Orlando has the oldest gay
community center in Florida. At Ritzy Rags Wigs & More, an emporium that
specializes in gay-pride items and gowns and accessories for drag queens, sales
have tripled in the last three years. The owner, Leigh Shannon, himself a
well-known female impersonator, pulls out a size-15 pair of red pumps for a
curious customer. "You can go waterskiing with these!" he laughed.
That's all in addition to the annual event that put Orlando on the gay map in
the first place: Gay Days, a series of parties, performances and
gatherings throughout the city around the first week of June, highlighted by
trips en masse to the local theme parks -- the Magic Kingdom included -- where
participants typically sport red T-shirts to stand out from other visitors.
In spite of protests from groups, particularly Christian activists, Gay Days has
soared in popularity. This year's events, which begin on May 31, are
expected to draw more than 125,000 people.
"It's a gay buffet," said Fiely Matias, an Orlando gay entertainer, searching
for the best way to describe the event. Mr. Matias himself will appear in
"Lounge-zilla!", billed as a show featuring "original tunes about fetishes,
threesomes, stalking, bizarre sibling rivalries, vengeance and sex-change
operations."
THE two new gay-oriented resorts are an attempt to extend that buffet
year-round, creating places where gay travelers can feel at ease in the shadow
of the Mouse House. At the Parliament House's $25 million-plus time-share,
for example, the amenities in each unit will range from granite countertops to
risqué artwork with gay appeal, plus a whirlpool bath that will light up with
the colors of the rainbow. The units, spread among five buildings, are
being sold for $9,400 to $20,000 a week, depending on size and season.
There will also be what the project director, Charles Schmidt, describes as an
up-to-date health club that's far larger than those at most time-share resorts.
"Straight people don't work out. Gay people are in the gym every day,"
said Mr. Schmidt, a time-share sales veteran who is gay.
It's an approach that appealed to Darren Langford and Victor Rodriguez, a couple
who split their time in different cities -- Mr. Langford lives in Las Vegas, Mr.
Rodriguez in New York; both are Parliament House regulars who come to Orlando as
a midway vacation destination. They put down around $14,000 a week for a
two-bedroom unit at the Gardens, saying they preferred the idea of visiting the
resort, with its gay-themed amenities and ambience, rather than trying to fit in
at a nongay establishment. "It's a comfort factor," Mr. Langford said.
"People are not judging you."
The influx of gay visitors has come as something of a shock to locals in this
often conservative metropolis -- a sleepy Southern community until Disney
established itself in Central Florida in the 1970's. While Orlando did
pass a gay-rights ordinance in 2002 and elected Patty Sheehan, who is openly
lesbian, to the City Council in 2000, the surrounding area of Orange County has
not fully accepted gays and lesbians, some gay activists say.
But even within the city, there are still attacks against gays, including one on
a man in January. And some of the city's proudest gay residents describe
the local scene as fragmented -- without a truly identifiable gay neighborhood
-- and say they can't always relax their guard. "I wouldn't feel safe
walking around my neighborhood holding my partner's hand," said Keith Theriot,
an artist and social worker who came to Orlando after living in New York and New
Orleans. "I can't do what I did in Chelsea."
And though Gay Days has become an international draw, the event receives little
or no support from the Orlando/Orange County Convention & Visitors Bureau.
"We don't have the funds to go into niche marketing," said Danielle Courtenay, a
spokeswoman for the bureau. Disney also distances itself somewhat from the
celebration. "We're not the host of the event per se, but we're open to everyone
every day," said Kim Prunty, a Disney spokeswoman.
Despite that, Disney's presence in Orlando is "a major force" in Orlando's gay
identity, said Doug Swallow, a software developer who is widely credited with
founding Gay Days in 1991. (He now runs GayDay.com, which promotes and
markets the event.) Indeed, Disney was one of the first big businesses
nationwide to offer benefits to same-sex couples, a policy it started in 1996.
Add the fact that the many gays who work in the entertainment field are
naturally drawn to Disney, and you have a solid base upon which to build a gay
presence and gay tourism.
It's an increasingly lucrative market in the era of "Queer Eye for the Straight
Guy." According to a study by Community Marketing, a company based in San
Francisco that tracks gay tourism, American gay travelers spend $54 billion
annually. That has cities from Atlanta to Bloomington, Ind., looking to
cash in. In Orlando, Universal Studios, which has two theme parks in town,
signed on as an official partner this year with GayDay.com, marking the first
time a theme-park company has joined the event. "We saw it as a good
business opportunity," said Tom Schroder, a Universal spokesman.
Back at the Parliament House, the time-share project, whose first phase is
already nearly sold out before construction, is only the beginning of extensive
plans to attract gay travelers -- a gay-oriented retirement home on site has
been discussed. Plus, the resort, which attracts 10,000 visitors weekly,
is continuing to improve its lineup of attractions, from tea dances to a drag
play, "Ladies of Eola Heights."
Never mind that the gay complex's owners -- Mr. Granatstein and Susan Unger --
are straight. The husband-and-wife developers, who have made much of their
money in the time-share business, say their clientele is loyal in the extreme.
When last year's hurricanes destroyed the complex's towering yellow-and-red neon
sign, patrons were openly weeping. Mr. Granatstein is now spending $60,000
to replace it.
It's worth every penny, the owners say. As Orlando's gay tourist market
continues to grow, Parliament House wants to be at the fore of this unlikely
boom in America's theme-park capital. Mr. Granatstein takes particular
pride in the way out-of-towners from more established gay-friendly cities view
the club. "People come from New York and say they've never seen anything
like this," he said.
Cities Discover a New Kind of Tourism
MANY cities are trying to get a piece of the gay travel market. Here is
what some are doing to attract gay, lesbian, bisexual and transgender visitors:
CHICAGO With the city scheduled to hold the Gay Games in July 2006,
Illinois tourism officials are gearing up with a marketing push that will begin
this summer, when they will be host to members of the gay news media.
Among the city's most popular gay events are Pride Fest (June) and International
Mr. Leather (late May) -- billed by the Chicago Area Gay & Lesbian Chamber of
Commerce as "the nation's premier leather event." The city also has an
officially designated gay business district, Boystown, believed to be the first
of its kind in the nation. The Gay Games are expected to attract 12,000
participants.
PHILADELPHIA The city has poured $1 million into an extensive marketing
campaign built on the theme "Philadelphia: Get Your History Straight and
Your Nightlife Gay," promoting the city's traditional and gay-oriented
attractions and events. The efforts have ranged from television spots (on
the air in New York) to a "Navigaytor" travel guide for Philadelphia.
Three large-scale gay and lesbian events take place in the city -- a PrideDay
Parade and Festival (June), OutFest in honor of National Coming Out Day
(October) and an Equality Forum (held earlier this spring). Tourism
officials also point out the Gayborhood, a downtown area with gay nightspots and
other establishments.
SAN DIEGO On its Web site, the San Diego Convention & Visitors Bureau
welcomes gay and lesbian visitors with its "San Diego From Gay to Z" guide (www.seeyouinsandiego.com/gaytoz),
which notes events like the Pride Celebration (July) and the Nightmare on Normal
Street Halloween celebration. The city also claims one of the oldest gay
and lesbian drama companies in the country, the Diversionary Theater. And
there is a well-established gay neighborhood, Hillcrest, which in the bureau's
words "celebrates San Diego's hip and wild side."
|
