Massachusetts
billboard promotes 'gay' website
Group ties
development to legalization of same-sex marriage
WorldNetDaily.com
from the Web, July 28, 2005
A billboard advertising a provocative
homosexual website has been posted on a Cambridge, Mass., street near the famed
school MIT.
A Massachusetts advocacy group
battling the homosexual agenda,
Article 8 Alliance, says
the ad's placement is evidence that the legal sanctioning of same-sex "marriage"
is the "green light to push [homosexuality] in your face –- in the schools,
government, businesses, and the public square."
"This is also about desensitizing you and your family to homosexuality," the
group says.
"When will you and your children drive by this in your neighborhood? This
is just the beginning."
The billboard, posted by the Clear Channel Communications company, features two
men wrapped in an American flag with the message "Come Together."
It advertises the website Gay.com.
The
historic Goodridge v. Department of Public Health ruling, in which the
state's highest court fundamentally redefined marriage, has allowed same-sex
couples to marry in Massachusetts since May 17, 2004.
As
WorldNetDaily reported, Article 8 helped initiate a measure under
consideration in the Massachusetts legislature to oust the four justices
responsible for the decision.
The group also is promoting an updated Parents Rights Law to stop accompanying
homosexual programs in public schools.
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Gay.com ad in 'Come Together' campaign. |
Gay.com is the flagship website for
the global media company PlanetOut Inc. The company
announced in March "its latest provocative advertising campaign," featuring
"two gay men who find understanding, love and comfort under the protection of
the American flag."
The "landmark campaign," according to PlanetOut, designed to "promote the
Gay.com brand," was to be featured on wallscapes, billboards, and transit
shelters and in "gay-focused print media" in key markets including San
Francisco, New York, Los Angeles and Boston, as well as in mid-sized markets
including Houston, Dallas, Atlanta and San Diego.
"This is a message about inclusion in an environment of exclusion," Lowell
Selvin, chairman and CEO of PlanetOut Inc., said in March. "We strongly
believe that gay people deserve to love, to be together and to enjoy all the
ideals and privileges that the American flag represents. We also think
that this campaign will elicit an emotional response in gay and straight people
alike."
The "Come Together" campaign has three executions, or phases.
"In the first execution, called 'Anthem,' two men stand defiant before the
American flag, strong in their separate beliefs. Through the next two
executions, called 'Embody' and 'Comfort,' the men unite, finding love and
companionship."
"Gay issues were an emotional and polarizing force in the last election, and we
wanted to speak to that very relevant experience for our audience," said Christy
Schaefer, director, Creative Services Group, PlanetOut Inc. "The campaign
depicts two men who overcome their political division by finding a personal
connection as they debate their passionate viewpoints," she said. "For our
campaign, we chose the American flag as the object of debate and the hero."
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